Lou Jasmine is a London-based photographer working across commercial campaigns, portraiture and documentary. At the centre of her work is a deep attentiveness to people caught in real feeling: families across generations, significant cultural celebrations, young communities and couples on city streets. Her images carry warmth and a quality of presence that commissioners and subjects tend to notice in equal measure.

Lou's work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics to create bold and joyful images. Lou's client list includes Audible UK, Nando's, Dr Martens, Google, Sunday Times Style and Arsenal Women, and is a Nikon creator.